How to Build a Brand That Reflects Your Identity
Building a brand isn’t just about logos or websites; it’s about creating something that feels like you. Bert Lee, a Hmong entrepreneur and one of Minnesota’s 32 brightest young minds in advertising, has dedicated his career to helping people craft brands that reflect their unique identity. Whether you’re an entrepreneur, a leader, or someone with a side hustle, Bert’s approach ensures your brand becomes an authentic extension of who you are.
Meet Bert Lee: A Story of Courage and Creativity
Bert Lee’s journey began as a graphic designer living his dream job. But his story didn’t stop there. He broke family traditions and left his comfort zone to chase bigger dreams. Today, he is recognized for his expertise in branding and leadership development. His work empowers others to create brands that people love while inspiring courageous leaders to embrace their unique stories.
Through his design consulting, coaching programs, and speaking engagements, Bert has transformed countless businesses and lives. His clients rave about the clarity and confidence they gain through his guidance.
Beyond Logos Cohort: Master Your Brand Message & Strategy
Are you frustrated with a brand that doesn’t resonate? Maybe your messaging feels unclear, or you’re overwhelmed by too many ideas. The Beyond Logos Cohort is designed for entrepreneurs who want to simplify the branding process and build something meaningful.
What You’ll Gain:
- A clear brand narrative that connects with your audience.
- Messaging that makes an impact without the guesswork.
- A content strategy tailored to your goals.
Program Details:
- Duration: 3 months
- Sessions: Bi-weekly 2-hour Zoom calls (6–8 PM CST)
- Format: Group collaboration with like-minded entrepreneurs
By the end of this program, you’ll walk away with a powerful brand identity that attracts your ideal clients effortlessly.
Hear From Happy Clients
Thong Xiong Talks – Motivational Speaker
“I was lost on how to get my name out there. Bert simplified everything from start to finish. This is a game changer for anyone starting their business!”
Kab Nras Lee – Founder of Amplify Financial Solutions
“Bert helped me realize how important it is to have a brand that represents me. I’m confident in my brand and can’t wait to launch!”
Ka Zoua Xiong – Founder & CEO of Soul Ya
“Working with Bert was exceptional! I gained clarity on my business purpose and direction. Seeing my rebrand come together made me emotional—it was perfect!”
Keynote Speaking & Leadership Workshops
Bert’s speaking engagements inspire students and professionals alike to embrace their identity and lead with courage. His keynotes and workshops are tailored for those ready to break free from expectations and discover their true potential.
Signature Keynote: “I Don’t Know is Beautiful”
This keynote shares Bert’s personal journey of embracing uncertainty to achieve success. Attendees will learn how vulnerability can lead to growth and how they can use this mindset in their own lives.
Workshops Offered:
- Speak & Groove: Public Speaking Mastery
- Learn how rhythm, movement, and storytelling can elevate your stage presence. Perfect for students wanting confidence in presentations.
- Cheat Sheet to Networking
- Overcome social discomfort and turn networking into a powerful tool for career advancement.
- Values & Identity Workshop
- Redefine your values as tools for connection and advocacy while building emotional intelligence.
Why Work With Bert Lee?
Bert doesn’t just help you create a brand—he helps you discover yourself. His approach goes beyond aesthetics; it’s about aligning your values, personality, and purpose with your business or leadership style.
What Sets Him Apart?
- Hmong-Owned Business: As a proud Hmong entrepreneur, Bert brings cultural understanding and authenticity into every project.
- Proven Expertise: Recognized as one of Minnesota’s brightest advertising minds, he has the skills to transform your vision into reality.
- Client Success Stories: From motivational speakers to yoga instructors, his clients consistently praise his ability to simplify complex ideas into actionable steps.
Let’s Build Your Brand Together
Whether you’re just starting out or looking for a rebrand that truly reflects who you are, Bert Lee Speaks is here to help. Through personalized coaching or group programs like the Beyond Logos Cohort, you’ll gain clarity, confidence, and a brand people love.
If you’re ready to take the next step:
- Contact Bert for design consulting or coaching services.
- Book him for your next event as a keynote speaker or workshop facilitator.
Your identity deserves more than just a logo—let’s create something meaningful together!

























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